I have experience overseeing and managing multiple social media platforms including Instagram, TikTok, LinkedIn, YouTube, LTK, Threads, and Pinterest. My expertise in managing social media accounts spans different industries including luxury product companies, service-based businesses, small startups looking for rapid growth, established brands seeking increased organic engagement and non-profit health foundations aiming to expand their reach.

Designed and implemented forward-thinking social media strategies with quantifiable goals that were in line with a company's objectives, vision, and brand identity. I place immense focus on organic engagement to build an account’s community and nurture loyal followers. I start by developing an effective social media strategy tailored specifically to a company’s objectives and target audience.

Unique content writing that captures attention, sparks engagement, and drives meaningful interactions with followers and non-followers across multiple social media platforms. Constantly staying up to date on social writing strategies while including a CTA, keywords, but always keeping the brand’s personality and tone of voice at the forefront.

Enhancing a company’s presence, driving organic community engagement, and boosting sales through creative and aesthetic graphic design skills. As a Canva expert, I’ve redesigned graphic assets for social media posts, Stories, lookbooks, newsletters, logos, thumbnails, presentations, pitch decks, landing pages, and paid ads.

Utilizing my out-of-the-box storytelling skills to create content for non-profit, product and service-based companies; I have experience creating UGC style Reels for luxury brands. Another asset of my expertise is short-form video editing which takes raw content and turns it into compelling, trending videos for socials.

Keeping track of key performance indicators and weekly data analysis to influence social media content calendars. I also perform an analysis of competitors' social media platforms to identify strengths, weaknesses, opportunities, and threats. This helps to analyze the content strategy on behalf of the brand or company I’m working with and identify areas where they can differentiate and improve.